Dafa Rizqullah

Created self initiated content for my personal Instagram to showcase my editing work in a more social first way. The challenge was to make portfolio content feel less like a traditional showreel and more like content that naturally fits the way people consume social media today. Instead of only presenting polished editing results, I combined showreel-style portfolio content with EGC-style storytelling, using raw take visuals, casual delivery, and trend based pacing. My role covered the full editing process, from shaping the concept to packaging the final video. The treatment was built around a mix of portfolio showcase and social media storytelling, so the content could still highlight my editing skills while feeling more native to Instagram Reels. The editing direction followed current content behavior: raw, direct, fast-moving, and easy to engage with. This approach helped the video feel less like a hard portfolio presentation and more like a piece of content people would actually watch. The first upload using this showreel meets EGC treatment reached 15K+ views in 1 day. I believe the result came from combining strong editing work with a format that felt timely and relevant, especially when overly polished content was becoming less effective on social media.