Fadel Yulian

Helped develop and edit educational short form content for Fadel Yulian, a copywriter who creates content for creative workers. The main challenge was the need for fresher content variations. To avoid relying on the same format repeatedly, we introduced a new content segment that reviewed real copywriting examples found across social media. This made the content feel more current, relatable, and connected to what the audience sees every day. My role covered content setup, recording, and editing. For the copywriting review segment, I used a simple, clean, and storytelling-driven editing style so the explanation stayed easy to follow. For other content variations, I used a more eye-catching, bold, and fast-paced approach to create stronger hooks and keep the audience engaged. The first trial of this new content treatment reached 200K+ views in less than 3 days and has grown to 400K+ views to date. The format later became one of Fadel Yulian’s signature content styles at the time. I also helped execute content variations by responding quickly to new platform features. When Instagram introduced the Trial Reels feature, we created content around it early, which reached 50K+ views in less than 1 day and has grown to 80K+ views to date. This showed how timely execution and platform awareness can help content gain stronger momentum.