Romli Rukmana

Helped develop and edit educational short form content for Romli Rukmana, a Meta advertiser and co founder of an ads agency. The main challenge was content consistency and finding topics that felt fresh, relevant, and valuable for the audience. Since the subject was highly specific, the content needed to go beyond basic marketing tips and focus more on practical insights that are harder to find in common social media content. My role mainly covered video editing, with additional involvement in content research for several selected pieces. For those contents, I helped research relevant topics, explore angles that were not repetitive, and shape the ideas so the information could feel more useful, specific, and applicable for people interested in advertising and performance marketing. Because the topics could be quite technical, the editing direction was made to feel engaging, playful, and easier to follow. I used motion graphics, visual emphasis, text animation, and dynamic pacing to help simplify complex explanations and strengthen the key points being delivered. The goal was to make technical advertising content feel less intimidating, more understandable, and more enjoyable to watch, while still keeping the substance valuable for the audience.