Taharah

Edited campaign content for Taharah, an NGO focused on building proper sanitation facilities in remote areas. The challenge was to make the issue feel close and human, so people could understand the urgency and feel moved to donate without making the content feel overly dramatic. My approach was to build emotion through simple but intentional editing: choosing the most human moments, slowing down the pacing on important scenes, adding supporting text only when needed, and arranging the story from the community’s problem to the impact of donation. I also adjusted the color grading to support the mood, using a cooler and more grounded visual tone to make the content feel sincere, raw, and documentary like rather than overly polished. The result was a campaign video that felt more touching, respectful, and donation driven, with a clear message about why proper sanitation matters for the community.