The person behind
the work
Every project here has the same person behind it.
Hi, I'm Dafa Rizqullah!
A lot of what I do centers around personal branding content, helping people and businesses shape how they're seen before they even get the chance to introduce themselves. I also help figure out what kind of content actually gets watched, not just what hits a KPI target, but what genuinely makes people stop, stay, and come back for more. That curiosity never went away. It just got sharper.
Professional Experience
A timeline of my professional growth across digital media and design.
Multimedia Designer
Handled editing and design while also helping shape the content strategy and visual direction for a scaling startup, including hook formulas that hit 2M+ reach in under 48 hours, and organic EGC that expanded brand visibility without a single paid boost.
Video Editor Intern
Edited across multiple flagship programs, YKJ, Taulany TV, and The Prediksi. Also handled short-form promo content for Instagram and TikTok that racked up 5M+ views in under 3 days. When The Prediksi came in as messy, unsynced raw footage, it went out as #2 Trending on YouTube Indonesia. Another episode hit national trending shortly after.
Freelance Motion Designer
Designed the full broadcast asset system, opening bumpers, showreels, and lower thirds. Pitched new design concepts directly to senior producers that ended up modernizing the whole network's visual identity.
Multimedia Designer
Handled everything from design and photography to video editing, covering the full content pipeline for their digital marketing. From Instagram feeds and stories to marketplace assets, all built to make the products actually look worth buying.
Graphic Designer Intern
Designed internal campaign posters, a website header for the building management office, and motion graphics including an animation that turned cafeteria regulations into something people actually understood and remembered.
Your Brand Deserves
to Be Seen Differently.
Whether you know exactly what you want or just have a rough idea that's enough to start. Got a project in mind? A collab idea? Or just want to talk through something? Always open for all of it.